The Messy Middle

$19.99

Whether you’re a real estate agent looking to sharpen your sales skills or a leader wanting to build a stronger team, The Messy Middle of Real Estate shows you how to navigate the conversations where deals are really decided.

Move beyond the scripts. Understand what’s really being said. Build trust, communicate with confidence, and learn what to do when the conversation gets messy.

 

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Description

After more than 30 years in sales across five industries, Dave Panozzo has learned that the best salespeople don’t rely on the perfect pitch—they know how to understand people.

The Messy Middle of Real Estate explores what happens beneath the conversation: the hesitation, emotion, objections, and decisions that no script can prepare you for. Through real-world insight and decades of coaching experience, Dave shows agents how to listen differently, communicate with intention, and build the kind of trust that leads to lasting success.

Because the best sales conversations aren’t scripted. They’re understood.

Additional information

Weight 15 oz
Dimensions 6 × .5 × 9 in
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